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微信的大烦恼 Overloaded China users battle WeChat fatigue|AG百家乐
时间:2020-12-01 来源:AG百家乐 浏览量 95500 次

China ' s most popular chat app has seen off rivals in China such as Alibaba ' s lai Wang,Korean-Japanese line and Facebook ' s whatsapp .中国最受欢迎的聊天适用于“微信(WeChat)”、在国内落后竞争对手的阿里巴巴(Alibaba)的来往(Laiwang)、享受韩日背景的line、Facebook等“”。但是现在一些用户做出了回应,微信们面临着更大的、自己的挑战:复杂的信息。微信制作者也看到了这个问题。Since its launch in 2011,wechat,or weixin as it is more commonly known in China,Has become synonymous with the mobile internet for China自2011年发行以来,中国的5.25亿智能手机用户,互联网已经沦为“移动微信”,这种令人上瘾的在线聊天方式以接近简的设计赢得了国际赞誉。

it is hard to over state the pervasiveness of we chat in Chinese life-the app is a phone,messenger,video conference,电子商务平台可以滑稽地说,微信带来了中国人生活的方方面面。对于喜欢智能手机的中国人来说,这个应用程序更不用说电话通话、放置信息、视频会议、电子商务和游戏平台、送货上门服务了。(阿尔伯特爱因斯坦,Northern Exposure(美国电视连续剧),网络名言)人们用智能手机“扫描”彼此的微信球杆(QR)代码,新的朋友关系,就能立刻建立起来。

but popularity has come at a price 3360 users say they are being overloaded with everything from messages to carton gifs to ads。但是普及微信也要付出代价。Xie Huang he will be flooded with messages,writing on his micro blog,Says he hesitates to open up his we chat because he will be flooded with messages。“I was attracted to we chat because I thought it was virgin land it N age of information explosion . but now it is fragmented,overwhelming and uselming(威廉莎士比亚,温斯顿)(In January,China ' s official news agency Xinhua devoted an editorial to ")。

we have been abducted by an explosion of rubbish " on we chat,It said。今年1月,中国官方通讯社新华社(Xinhua)公开了对“微信疲劳”的评论。

约25%的用户表示每天最多进行30次微信审查。文章称这是微信上的“信息垃圾”抓住了我们。”every day we find ourselves surrounded by noisy we chat groups,the endless memories posts of friends and family,They have become our daily.没有人讨厌杀害微信,但每个人微信的理由太多了。

“the app is central to the future of Tencent,China ' s most valuable internet company with a market capital isation of $ 185 bn,Which腾讯(Tencent)是中国最没有价值的微信公司,市值为1850亿美元,市场在Tencent的未来发展中处于核心3354 Tencent腾讯Hopes this will one day make It unnecessary to use rival apps腾讯希望利用微信——作为用户获得这些服务的门户平台。所有这些服务现在都像从一个应用程序映射其他很多应用程序一样微信映射。腾讯期待未来某一天能再次用于竞争对手的应用。

while the service ' s user base is growing-Tencent said the number of active wechat accounts rose 39 per cent last year to 697m-there are ses微信用户群不断扩大——腾讯响应,但微信活动账户数量去年减少了39%,但为6.9703354亿,对微信“信息太杂”的问题无可厚非,新浪微博、China's version of Twitter、was once例如,被称为中国版Twitter的新浪微博(Sina Weibo)一度是微信竞争对手,“Weibo hit its peak in 2011It was becoming too commercialise d,every one was clamouring for attention and marketing was going too far,“says Zhang yi,Head of”I Think Wechat Will Soon Face the Same Problem营销太过了。“广州微信咨询公司iiMedia负责人张毅回答说。”指出,互联网快的话,一定程度上不会面临问题。“We chat has been careful with introducing advertising-starting in 2015-so as not to bombard users。

微信(从2015年开始)慎重引入广告,先后加入了Much of that is down to Zhang Xiaolong、we chat's reclusive creator和Who is a cult figure among Chinese internet张is a my so phobic product manager who wants to keep we chat detached from the commercial " according to Beijing-based tech blogger zong nnWhile he is rarely seen in public,Mr Zhang made a surprise appearance on a podcast in January . the greatest challenge for wechat,He told his.it takes a lot of work so that we chat remains uncluttered他对在线观众说:“我们不是应该继续做更多的事情,而是应该阻止多少。为了使微信里的内容干净,需要做很多工作”的挑战仅次于微信应对。

The same week his podcast appeared,we chat began dealing with clutter,deleting or suspending blog accounts that were spamming users with mith“we don ' t want users to have so many messages that they can never finish dealing with them。”关于广告,他说:“良好的商业化应该在不侵犯用户的情况下进行接触。

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Observers Said Mr Zhang Appeared to be Delivering a message not Just to the public,but to Tencent's management,AmidCall last month,Investment bank analysts peppered Tencent executives with questions about plans for " monetising " wechat。“they all wanted To know To milk thiscow,”said Mark NAT kin of Beijing-based mar bridge Consulting北京mar bridge consulting马丁劳,腾讯出版社,从分析专家那里得到了保证。“I would say[wechat]Is an ad format and ad platform that carries significant long-term opportunities . but it ' s an important engagement腾讯总裁刘热平(Martin Lau)受到分析师的压力,他在那次电话会议上说:“我可以说(微信),但它也是我们用户最重要的交流工具。所以我们想慢慢地,以正确的方式做这件事。

”Tencent has told analysts that it puts no more than one ad into we chat ' s Facebook-like " moments " feed every 24 hours,Though users腾讯回应投行分析师称,每24小时至少在微信朋友圈投放一个广告,但一名用户每天看到两三个广告多次。new advertising on we chat has not hurt its popularity-active user accounts jumped 37 per cent in the fourth quarter of 2015 compared with a year aggent不是朋友广告,2015年第四季度活跃用户账户同比激增37%,网络广告业务销售额同比以新的广告形式推动了1183354腾讯的快速增长。

but analysts say Tencent must be careful not to kill the goose that lays the golden egg . Mr zong says 3360 " we chat contributes about $ 40bt S vaa但是分析人士表示,腾讯要小心不要杀鸡取卵。钟宁表示:“微信在腾讯的估值中约占400亿美元,在这一点上可能无法理解投资者。”|AG百家乐。

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